ABSTRACT
Purpose: Cultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival. Design/methodology/approach: The data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis. Findings: According to the findings, the experience quality with the dimensions of entertainment and escape has a significant effect on life satisfaction. On the other hand, the perceived risk of COVID-19 does not have a statistically significant effect on this relationship. Originality/value: The results indicate that experience quality directly affects subjective life satisfaction, while the impact of the COVID-19 pandemic on event experiences and outcomes has begun to disappear. © 2023, Emerald Publishing Limited.
ABSTRACT
The main purpose of this study is to determine the mediating role of perceived risk in the impact of tourist behavior on liminoid behavior in the Covid-19 pandemic process and the risk perceived at the level of acting liminoid behaviors. The main research question of the study is to what extent liminoid behaviors are perceived as risky by healthcare professionals in the context of tourist behavior despite the precautions. Participants consist of healthcare professionals working in the health sector in Turkey in 2020. A total of 135 questionnaires were obtained using random sampling with the participation of healthcare professionals working in different hospitals in Turkey. Factor analysis and Partial Least Squares structural modeling (PLS) were applied in the analysis of the collected data. According to the analysis results, perceived risk has a mediating effect between the covid tourist behavior and liminoid behavior in various contexts. As one of the prominent findings, it was concluded that the time risk perceived by the participants mediated the relationship between tourist behavior affected by the pandemic and liminoid behavior. Also the relationship between tourist behavior and the subscales of the risk factor will enable the determination of tourism strategies to be developed for tourist behavior.